Business Description

Blue Holdings Inc., based in Commerce, CA, was formed by Paul Guez in September 2004.  Through its wholly owned subsidiary Antik Denim, LLC, Blue Holdings designs, manufactures, and markets high-end vintage denim fashion jeans, apparel and accessories with an Old West flair.  The Company is managed by seasoned fashion industry executives and professionals, and currently has over 122 employees. Blue Holdings completed a reverse merger transaction with Marine Jet Technology Corp. The common stock of Blue Holdings, Inc. is traded on the NASDAQ Capital Market under the symbol “BLUE”. Besides owning the “Antik Denim” brand, the Company is a licensee of three other brands: “Taverniti So Jeans”, “Faith Connexion” and “Yanuk”.

Value Proposition

Blue Holdings Inc. is a rapidly growing designer and distributor of high-end fashion products capitalizing on the current denim fashions in the U.S. and internationally.  The Company is recognized as one of the premier denim companies in the industry.  Antik Denim, Taverniti, Faith Connexion and Yanuk are all enjoying strong growth both domestically and internationally.

Investment Highlights

Brand Recognition.  Since the introduction of its products in late 2004, Antik Denim and Taverniti have become recognized brands in both the United States and internationally, worn by such celebrities as Cameron Diaz, Jennifer Lopez and Paris Hilton.  The Antik Denim signature designs of ornately decorated jeans with hand-wrought embroidery, patchwork pockets are the latest “must have” among Hollywood celebrities.  The Antik Denim brand was featured on In Touch magazine as one of “Hollywood’s Must-have Denim.”  Antik Denim, Taverniti, Faith Connexion and Yanuk brands have been seen on celebrities like Teri Hatcher, Hilary Duff, Jennifer Lopez, Jessica Simpson, Charlize Theron  Kate Hudson and many more. Adding to the excitement have been fashion layouts in trend-setting publications such as Elle, Life & Style, Glamour, Marie Claire, Lucky, Bazaar, and Nylon.

Featured Designers.  The designers of the Antik Denim brand have very strong track records in the fashion industry and have designed for major brands such as Diesel, Replay, and Chevignon. Taverniti So Jeans designed by renowned designer Jimmy Traverniti is known for his vintage military look, detailed patch work, and washes. Ilan Delouis the creator of Faith Connexion has designed a collection with a distinctive positive message.

Product Distribution. The Company’s high-end denim jeans retail between $148-$350 per pair.  The Company has a two retail boutiques, located on Melrose Avenue in Los Angeles and the Westfield Fashion Mall in San Fransico and has showrooms in Los Angeles, New York, and Dallas. It sells its products in high-end boutiques and department stores, including Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bloomingdales, Macy’s East, Kitson, Fred Segal, and Atrium. Besides the stores in the U.S., the Company’s products are also sold in fine retail stores located in Canada, Mexico, U.K. (and throughout Europe), Japan, Brazil, Israel, Lebanon, UAE, South Africa, and Korea.